Marketing & Recruitment Manager

Birmingham AL

Full time, On site

Are you a dynamic and results-oriented individual with a passion for international education?

INTO UAB is seeking a talented Marketing & Recruitment Manager to join our growing team and play a crucial role in driving international student enrollment to INTO UAB and The University of Alabama at Birmingham programs.

Key Responsibilities:

Recruitment Functions (35%):

• Develop and execute a conversion strategy to maximize enrollment, engaging directly with offer holders and confirmed students through various communication channels.
• Support the development and refinement of the enrollment funnel marketing and communications from lead to arrival.
• Provide prompt and accurate responses and support to internal and external audiences, including students, agents, counsellors, and regional staff.
• Conduct training for third-party recruiters, regional teams, and other organizations through remote and in-person activities.
• Generate and nurture leads for student candidates through a schedule of remote and in-person recruitment activities.
• Represent INTO UAB at recruitment fairs, exhibitions, and meetings both domestically and internationally.

Marketing Production and Communications (65%):

Marketing Content Development:

• Manage, plan, and execute a comprehensive, integrated marketing and communications plan aligned with the center's recruitment priorities.
• Develop and implement an annual marketing calendar to support the recruitment strategy.
• Ensure the successful completion and meeting of deadlines for all marketing projects, including print and digital assets.
• Strategize with the Director of Marketing and Recruitment to identify and develop new marketing materials.

Supervision and Coordination:

• Supervise Marketing Communications Coordinator/Specialist in various tasks related to content creation, social media campaigns, and print collateral.
• Coordinate and conduct photo and video shoots on the university campus.
• Oversee recruitment outreach platforms such as TAP, WhatsApp, etc.

Event Planning:

• Assist in organizing on-campus events that promote INTO UAB and UAB programs.
• Coordinate logistics for large-scale familiarization trip events for international audiences.

Resources and Project Management:

• Develop and implement an annual marketing collateral and content calendar for INTO UAB.
• Manage the budget for promotional materials, ensuring compliance with branding guidelines.
• Submit monthly deliverables to INTO North America.
• Coordinate additional marketing, recruitment, and communications projects as assigned.

We adopt an on-going recruitment process; we review applications as they are submitted. All applications will receive a response.

We Grow Together

At INTO, we’re in the business of growth. From school to university. From home to somewhere new. From dreams to career plans to long-awaited first days. And we believe growth isn’t just for students – it’s for our people too.

At INTO, growth means opportunities to feed your curiosity, to develop your skills and your career. It means staying true to our start-up soul, boldly saying “yes” and constructively saying “no”. It means building deeper relationships. And it means playing your part in our wonderfully diverse international community. Our dedication to growth – for students, our university partners and agents, for each other, and for ourselves – sets us apart. It’s what makes INTO a uniquely rewarding place to be, and to make a difference.

At INTO, we grow together.